Business plan of Meomatxu Sports - Fuels for your passion
| Thesis title: | Business plan of Meomatxu Sports - Fuels for your passion |
|---|---|
| Author: | Nguyen, Thai Duong |
| Thesis type: | Bachelor thesis |
| Supervisor: | Kubíček, Aleš |
| Opponents: | Pernica, Karel |
| Thesis language: | English |
| Abstract: | The goal of this thesis is to develop a business plan for a sports retail store called Meomatxu Sports in Prague, Czech Republic. The store will specialize in providing Vietnamese brand sporting goods but at prices suitable for the Czech Republic market. This thesis is divided into two parts: theory and practice. The theoretical part will cover market-related definitions and tools used to analyze corporate issues. Meanwhile, the practical part applies the tools mentioned in the theoretical part, emphasizing strengths, finding weaknesses, and predicting the financial situation of Meomatxu Sports. |
| Keywords: | Sport retail industry; Competitive price; Sport goods; Vietnamese brand; Personalize product |
| Thesis title: | Business plan of Meomatxu Sports - Fuels for your passion |
|---|---|
| Author: | Nguyen, Thai Duong |
| Thesis type: | Bakalářská práce |
| Supervisor: | Kubíček, Aleš |
| Opponents: | Pernica, Karel |
| Thesis language: | English |
| Abstract: | The goal of this thesis is to develop a business plan for a sports retail store called Meomatxu Sports in Prague, Czech Republic. The store will specialize in providing Vietnamese brand sporting goods but at prices suitable for the Czech Republic market. This thesis is divided into two parts: theory and practice. The theoretical part will cover market-related definitions and tools used to analyze corporate issues. Meanwhile, the practical part applies the tools mentioned in the theoretical part, emphasizing strengths, finding weaknesses, and predicting the financial situation of Meomatxu Sports. |
| Keywords: | Sport retail industry; Competitive price; Sports goods; Personalize products; Vietnamese brand |
Information about study
| Study programme: | Bachelor of Business Administration |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of strategy |
Information on submission and defense
| Date of assignment: | 27. 2. 2024 |
|---|---|
| Date of submission: | 15. 5. 2024 |
| Date of defense: | 18. 6. 2024 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/87777/podrobnosti |