Business plan of Meomatxu Sports - Fuels for your passion
| Název práce: | Business plan of Meomatxu Sports - Fuels for your passion |
|---|---|
| Autor(ka) práce: | Nguyen, Thai Duong |
| Typ práce: | Bachelor thesis |
| Vedoucí práce: | Kubíček, Aleš |
| Oponenti práce: | Pernica, Karel |
| Jazyk práce: | English |
| Abstrakt: | The goal of this thesis is to develop a business plan for a sports retail store called Meomatxu Sports in Prague, Czech Republic. The store will specialize in providing Vietnamese brand sporting goods but at prices suitable for the Czech Republic market. This thesis is divided into two parts: theory and practice. The theoretical part will cover market-related definitions and tools used to analyze corporate issues. Meanwhile, the practical part applies the tools mentioned in the theoretical part, emphasizing strengths, finding weaknesses, and predicting the financial situation of Meomatxu Sports. |
| Klíčová slova: | Sport retail industry; Competitive price; Sport goods; Vietnamese brand; Personalize product |
| Název práce: | Business plan of Meomatxu Sports - Fuels for your passion |
|---|---|
| Autor(ka) práce: | Nguyen, Thai Duong |
| Typ práce: | Bakalářská práce |
| Vedoucí práce: | Kubíček, Aleš |
| Oponenti práce: | Pernica, Karel |
| Jazyk práce: | English |
| Abstrakt: | The goal of this thesis is to develop a business plan for a sports retail store called Meomatxu Sports in Prague, Czech Republic. The store will specialize in providing Vietnamese brand sporting goods but at prices suitable for the Czech Republic market. This thesis is divided into two parts: theory and practice. The theoretical part will cover market-related definitions and tools used to analyze corporate issues. Meanwhile, the practical part applies the tools mentioned in the theoretical part, emphasizing strengths, finding weaknesses, and predicting the financial situation of Meomatxu Sports. |
| Klíčová slova: | Sport retail industry; Competitive price; Sports goods; Personalize products; Vietnamese brand |
Informace o studiu
| Studijní program / obor: | Bachelor of Business Administration |
|---|---|
| Typ studijního programu: | Bakalářský studijní program |
| Přidělovaná hodnost: | Bc. |
| Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
| Fakulta: | Fakulta podnikohospodářská |
| Katedra: | Katedra strategie |
Informace o odevzdání a obhajobě
| Datum zadání práce: | 27. 2. 2024 |
|---|---|
| Datum podání práce: | 15. 5. 2024 |
| Datum obhajoby: | 18. 6. 2024 |
| Identifikátor v systému InSIS: | https://insis.vse.cz/zp/87777/podrobnosti |