Strategic analysis of company BMW Group

As part of the company-wide strategic analysis, which is being developed for the company in this bachelor thesis with the aim of finalising strategic scenarios with a 1-3 year horizon for the company to incorporate into its existing company-wide strategy to prosper based on its eventual implementation after an in-house evaluation, sub-substitution, synthesis and complementary strategic analyses need to be developed using statistical data or internal information provided by BMW AG. In order to develop these three strategic scenarios, a general methodology can be used to identify drivers, decomposing them into trends in the automotive industry and key uncertainties, where each trend can be predicted to some extent using the partial and synthesis analyses presented in the theoretical part of the thesis, while the uncertainties cannot due to their randomness. Nevertheless, they must be part of the three scenarios, as they tentatively outline possible future developments, when again there are several methods dealing with this difficult issue of examining risks, and their possible occurrence, magnitude and impact using a scaled classification, and that is what this bachelor thesis is all about.