Thesis title: |
Management of Information in the New Media Era |
Author: |
Arunachalam, Santhosh Narayanan |
Thesis type: |
Diploma thesis |
Supervisor: |
Pavlíček, Antonín |
Opponents: |
Böhmová, Lucie |
Thesis language: |
English |
Abstract: |
This thesis explores the role of Social Network Analysis (SNA) in enhancing Social Media Marketing (SMM) strategies for Small and Medium Enterprises (SMEs), particularly focusing on Twitter data. The study aims to bridge the gap between theoretical knowledge and practical application, offering insights into how marketers of SMEs can leverage social media platforms to improve their marketing efforts and overall business performance. Through a systematic analysis of SMEs' social media networks, the research identifies key strategies and analytical approaches that can help SMEs navigate the field of social media marketing. |
Keywords: |
Social Media Marketing; Social Network Analysis; Information management; AIDA model |
Thesis title: |
Management of Information in New Media Era |
Author: |
Arunachalam, Santhosh Narayanan |
Thesis type: |
Diplomová práce |
Supervisor: |
Pavlíček, Antonín |
Opponents: |
Böhmová, Lucie |
Thesis language: |
English |
Abstract: |
This thesis explores the role of Social Network Analysis (SNA) in enhancing Social Media Marketing (SMM) strategies for Small and Medium Enterprises (SMEs), particularly focusing on Twitter data. The study aims to bridge the gap between theoretical knowledge and practical application, offering insights into how marketers of SMEs can leverage social media platforms to improve their marketing efforts and overall business performance. Through a systematic analysis of SMEs' social media networks, the research identifies key strategies and analytical approaches that can help SMEs navigate the field of social media marketing. |
Keywords: |
Social Media Marketing; Social Network Analysis; Information Management; AIDA model |
Information about study
Study programme: |
Aplikovaná informatika/Information Systems Management |
Type of study programme: |
Magisterský studijní program |
Assigned degree: |
Ing. |
Institutions assigning academic degree: |
Vysoká škola ekonomická v Praze |
Faculty: |
Faculty of Informatics and Statistics |
Department: |
Department of Systems Analysis |
Information on submission and defense
Date of assignment: |
1. 7. 2020 |
Date of submission: |
27. 6. 2024 |
Date of defense: |
2024 |
Files for download
The files will be available after the defense of the thesis.