Using current trendu in recruiting employees in a selected company

This thesis focuses on the use of current trends in employee recruitment within a selected company operating in the FMCG sector. The aim of the thesis is to analyze modern recruitment trends and assess their real effectiveness in the workplace. The theoretical part includes definitions of key terms related to human resource management, personnel marketing, and a detailed examination of current trends such as digitalization, remote work opportunities, and the implementation of artificial intelligence in HR. The practical part is based on a qualitative interview with an HR expert and a quantitative survey conducted through a questionnaire among the general public. This combination allows for a comparison between job applicants’ expectations and the reality within the selected company. The findings indicate a growing importance of employer branding, the quality of candidate experience, and the use of technology in recruitment activities. At the same time, the results show that the human factor, particularly the competencies of recruiters, remains a crucial pillar of a successful selection process. The findings may serve as inspiration for other companies striving for innovative approaches to attracting new talent. Thus, the thesis contributes to a deeper understanding of the impact of current trends on practical HR activities.