Role kultury ve strategii nemocnice

In this diploma thesis we deal with the culture and strategy in Hospital Jindřichův Hradec. In the theoretical part the fundamental basis of culture and its change, strategy, strategic analysis and Morton's components and their interactions are defined. The objective of this work is to realize strategic analysis and find out basic problems of hospital. Another objective is to identify the basic content of the organizational culture and define the possibilities of its further shaping. Strategic analysis revealed especially problems with the hospital culture, motivation and communication. Organizational culture serves as a basic integrating element for other parts of the organization therefore we paid it more attention at work - the definition of its basic content (e.g. cooperation, communication, empathy) and possibilities of its change.