Budování osobních vztahů se zákazníky společnosti Finder s.r.o

The thesis pursues issues of building relations with customers of the company Finder Ltd. especially personal relations in terms of business contact. The whole idea is based on Maslow's theory of needs. Basic idea of the system is to build a stable relationship with customer not only on business basis, but on personal and friendly basis in particular. The aim of the thesis is to introduce and briefly describe a theoretical fundament from which the employees of Finder Ltd. should take an inspiration and base their relation building on that. Another part of the aim is to focus on a specific analyse of the current relations which will be based on consultations with business managers of the company. Finally I seek to introduce a proposal for more efficient building of the relations which will be following the previously mentioned analysis of relations and skills of the managers. Also I seek to propose and describe a system of buidling, improving and keeping personal relations including reccomendation for implementation into practice.