Analýza využití finančních prostředků z Evropské unie pro podporu rozvoje cestovního ruchu Olomouckého kraje

This bachelor thesis analyzis the use of financial resources from EU funds for tourism development in the Olomouc region. The aim is to determine whether funding from the European Union can help to develop the region and enhance its tourism potencial. The first part is theoretical and aims to regional and structural policy of the European union. The development of regional policy and main goals for the programming periods 2004 - 2006 and 2007 - 2013 are characterizated. Further funds financing the regional and structural policy of the European union are briefly described. The regional policy of the Czech Republic and its possibilities of drawing money from EU funds are outlined and operational programme ROP NUTS II Central Moravia, which can be used for the tourism development of the Olomouc region, is presented in detail. The second chapter is practical and consists of two parts. In the first part is made the socioeconomic characterisation of the Olomouc region and analysis of its potential for the tourism development. Within the characterisation of the Olomouc region is also made the SWOT analysis and on its basis are suggested possible solutions of the regional problems. The second part focuses on the specific example of a succesful project which was implemented in the Olomouc region and analyzes its impact on tourism development.