Čínská versus česká kulturní specifika

In today's world the flow of trade, which is flowing across borders, is still wider and deeper. This is why the importance of multinational companies is still growing. For the development of these corporations it is crucial to expand the clientele and establish new subsidiaries on untapped markets. This leads to a conflict of cultures that must be handled and we must gain the most benefits from it for our company. At the same time there is an increasing number of foreigners migrating to the Czech Republic for work. In my thesis, "The Chinese vs. Czech cultural specifics" I focused on one company operating on the Czech market as a distributor of Chinese products. In the company people from the Czech and Chinese culture encountered at one working place. My goal is to monitor the process of mutual adaptation of the Czechs and Chinese in the second culture and environment from two perspectives, the personal and corporate level. The secondary aim is also to find out what a trader needs to know before starting communication with the Chinese business partner. The result of this thesis can be used as a convenient source for further quantitative research. The knowledge gathered here includes valuable advice for traders, which is needed before cooperation with Chinese. Due to the great diversity of cultures and customs it is essential to become familiar with Chinese traditions and style of negotiating, what they consider to be positive, right or negative, which values they appreciate etc. before getting in touch with them.