Firemní kultura a motivace zaměstnanců jako součást podnikové strategie

This thesis deals with the analysis of corporate culture and incentive system at Unicorn Systems, a renowned European company providing comprehensive IT systems and solutions in information and communication technologies. The primary objective of this analysis is to determine the state of the corporate culture and to evaluate whether its condition is beneficial to determine the state of the corporate culture and to eveluate whether its condition is beneficial to the company. The key methodology used in the work are methods of 7S and OCAI (Organizational Culture Assessment Instrument). In order to achieve this objective, a survey was conducted to canvas the opinions of respondets (N = 25) from the company regarding their perceptions of the existing organisational culture, their preferences regarding the organisational culture within the company, and finally the organisational commitment. The conlusion revealed weaknesses in the corporate culture by synthesis using findings from the questionnaire survey, interviews, best practise in the field and also the theoretical background are drawn up recommendations for managerial practise.