Interkulturní komunikace a spolupráce v managementu firem: česko-španělská

The main aim of this dissertation thesis is to explore a different view and contribute to the research in the area of the intercultural communication and cooperation. In this thesis we are trying to examine two different cultures from the point of view of the cultural standards. To be able to gain a comparable and trustful outcome, the research was conducted on a specific group of Czech and Spanish business managers and employees. The main common characteristic of the members of this specific group was determined based on at least half a year of interactive communication within Czech -- Spanish international cooperation. Given the current situation of the increasing globalization process, compounded by integrating cultures, we believe that the above mentioned topic is highly valuable for daily management skills and employees' relations. We find it very important to pay more attention and give more thought to this issue, as the correct communication is one of key means to successful business management and cooperation. It is obvious that misunderstandings in communication and cooperation within the managing teams might lead to fatal breakdowns. It is no longer possible to overlook the strong influence of the globalization process. This fact should be taken into a serious consideration by leaders of the universities and multicultural companies. This should be followed by the integration of new management methods corresponding to the changes and new influences in multicultural entities. With respect to the structure and wide range of the changes brought into the companies by the globalization process, it was a real challenge to fulfill the goals of this dissertation thesis based on the realized qualitative examination research. An important output of this research is the identification of key differences within the above specified tested group. These differences arise from specific thinking and behavior which lead to different attitudes in regards to managing both life situations and a professional career. Based on these findings, we suggest classifying the Czechs and the Spanish into particular existing theoretical models. Good understanding of the key differences coupled with the theoretical knowledge allows us to suggest some suitable recommendation, tips and tricks for a better mutual communication among Czech and Spanish managers and employees on both professional and personal levels.