The diploma thesis deals with New Zealand's economy and position in the international tourism market. The aim of the thesis is to analyse macroeconomic indicators and evaluate position of New Zealand in the international tourism market along with assessment of competitiveness in both areas. Firstly, the thesis evaluates economic situation of New Zealand and its competitiveness. A comparative analysis of selected macroeconomic indicators with chosen countries from the region Asia and Pacific is a... zobrazit celý abstraktThe diploma thesis deals with New Zealand's economy and position in the international tourism market. The aim of the thesis is to analyse macroeconomic indicators and evaluate position of New Zealand in the international tourism market along with assessment of competitiveness in both areas. Firstly, the thesis evaluates economic situation of New Zealand and its competitiveness. A comparative analysis of selected macroeconomic indicators with chosen countries from the region Asia and Pacific is also provided. Secondly, the thesis focuses on tourism in New Zealand, its characteristics, main destinations, attractions and the latest statistics along with the evaluation of competitiveness and position in the international tourism market. Finally, the thesis describes problematic areas and current policies of tourism in New Zealand, and mentions its possible future development. The findings are presented in SWOT analysis. |