Podnikové sociální sítě - kritické faktory úspěchu

Diploma thesis Enterprise Social Networks - Critical Success Factors is, as its name sug-gests, deals with the area of Enterprise Social Networks, especially implementing into the businesses informatics. Since this is a relatively new technology, terminology, nor the prin-ciples aren't stabilize. That's why I choose target of this thesis to determine what critical factors leading to the success of the implementation Enterprise Social networks into the businesses informatics. These factors I gathered from available literature and published articles by foreign authors, and therefore it was necessary to verify the validity of these factors in the Czech market. The second target of this thesis was the categorization of Crit-ical Success Factors of implementing an Enterprise Social Networks by the Methodology for Adoption and Adaptation of Social Networks. To meet the first target I have to search available works on this topic. Gained Critical Suc-cess Factors I have, by using fusion through cluster analysis, merged into a unique clusters of Critical Success Factors. For them I have found out their relevance in Czech market us-ing questionnaire or interview. To meet the second target, I used the categorization of Enterprise Social Networks, which is described in the Methodology for Adoption and Adaptation of Social Networks. Indi-vidual clusters of Critical Success Factors I have assigned into specific categories using the paired comparisons. The result of this thesis is a collection of 20 unique Critical Success Factors that are accord-ing to the survey identified as relevant in terms of their impact on the success of implemen-tation Enterprise Social Networks into the business informatics. At the same time has been extended Methodology for Adoption and Adaptation of Social Networks by the point of Critical Success Factors view. Chapters 2, 3 and Chapter 4 have interpretative character. Their goals are to identify all the important concepts that appear in this thesis and classify them into context. The second part of Chapter 4 is devoted to research of Critical Success Factors of implementing Enter-prise Social Networks into the business informatics and merging them into unique clusters. Chapter 5 is devoted to verify the relevance of these clusters in the Czech market, and Chapter 6 provides categorization of verified clusters based on Methodology for Adoption and Adaptation of Social Networks.