Komparace dopadů ropných šoků 70. let na automobilový průmysl USA

The main objective of this work is to prove the hypothesis that the oil shock of the year 1979 didn't have a negative impacts on the US automotive industry. Solution of this hypothesis is not found in the period of the second oil shock, but in the years 1973 and 1974, when the first oil crisis broked out. As a result of its development the United Sta-tes Government was forced to take a number of measures to mitigate their impacts. The-se administrative measures touched not only consumers, but also the energy industry. Using the government's measures laws regulating driving conditions on roads were mo-dified, technological innovations in the automotive industry were financially supported, oil supplies were diversified, an attempt to increase domestic mining was carried out, prices of oil products were regulated. However, those measures couldn't fully manifest in the second oil crisis, because they haven't been completed or haven't worked. The automotive industry had to adapt to new trends and customer requirements for cars with lower fuel consumption and it invested billions of dollars in new technology in the mid 70s. Other changes have taken place in the production and sales strategies to prevent or largely eliminate the sharp falls in sales and production.