Strategic analysis of the company
Název práce: | Strategic analysis of the company |
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Autor(ka) práce: | Kostrova, Anastasia |
Typ práce: | Bakalářská práce |
Vedoucí práce: | Tyll, Ladislav |
Oponenti práce: | Mikovcová, Hana |
Jazyk práce: | Česky |
Abstrakt: | Today we are living in a period of unstable economical and political environment. Under these conditions, the ability to adapt to new opportunities, threats and use effectively resources of a company becomes essential. Strategic analysis is a process of developing strategy for a company by understanding of the business and the environment in which it operates. It's a process of defining a company's strategy, direction and goals. The purpose of this paper is to carry out strategic analysis of JSC "Volzhsky Abrasive Works". Strategic analysis of the works consist of various tools : such as investigation, forecasting, analyzing, planning. It includes the following analysis tools : PEST analysis, Porter's five forces a competitor analysis, VRIO and SWOT analysis. Tools used in strategic analysis measure a business's market, competitive position, values, strengths, weaknesses, opportunities and threats of the company. Strategic analysis provides managers a clear view of the company's business operations, their goals, objectives and how they achieve their targets. |
Klíčová slova: | works; management; Strategy; analysis |
Název práce: | Strategic analysis of the company |
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Autor(ka) práce: | Kostrova, Anastasia |
Typ práce: | Bachelor thesis |
Vedoucí práce: | Tyll, Ladislav |
Oponenti práce: | Mikovcová, Hana |
Jazyk práce: | Česky |
Abstrakt: | Today we are living in a period of unstable economical and political environment. Under these conditions, the ability to adapt to new opportunities, threats and use effectively resources of a company becomes essential. Strategic analysis is a process of developing strategy for a company by understanding of the business and the environment in which it operates. It's a process of defining a company's strategy, direction and goals. The purpose of this paper is to carry out strategic analysis of JSC "Volzhsky Abrasive Works". Strategic analysis of the works consist of various tools : such as investigation, forecasting, analyzing, planning. It includes the following analysis tools : PEST analysis, Porter's five forces a competitor analysis, VRIO and SWOT analysis. Tools used in strategic analysis measure a business's market, competitive position, values, strengths, weaknesses, opportunities and threats of the company. Strategic analysis provides managers a clear view of the company's business operations, their goals, objectives and how they achieve their targets. |
Klíčová slova: | works; management; Strategy; analysis |
Informace o studiu
Studijní program / obor: | Ekonomika a management/Ekonomika predprijatija i menedžment |
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Typ studijního programu: | Bakalářský studijní program |
Přidělovaná hodnost: | Bc. |
Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
Fakulta: | Fakulta podnikohospodářská |
Katedra: | Katedra strategie |
Informace o odevzdání a obhajobě
Datum zadání práce: | 26. 2. 2015 |
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Datum podání práce: | 30. 5. 2015 |
Datum obhajoby: | 15. 6. 2015 |
Identifikátor v systému InSIS: | https://insis.vse.cz/zp/51667/podrobnosti |