The aim of this bachelor thesis is to perform a literature search focused on the issue of Balanced Scorecard and subsequent application of theoretical knowledge to the chosen company. At the beginning of my work the origin and nature of this method are described in brief. Furthermore, my work thoroughly describes the different perspectives of the Balanced Scorecard, and there is also a mention of the issue of strategic maps and key performance indicators in the context of the Balanced Scorecard ... zobrazit celý abstraktThe aim of this bachelor thesis is to perform a literature search focused on the issue of Balanced Scorecard and subsequent application of theoretical knowledge to the chosen company. At the beginning of my work the origin and nature of this method are described in brief. Furthermore, my work thoroughly describes the different perspectives of the Balanced Scorecard, and there is also a mention of the issue of strategic maps and key performance indicators in the context of the Balanced Scorecard method. Conclusion of the bachelor thesis is strategic map TOPTHERM Company Ltd., which served as the basis for the design of the Balanced Scorecard at the company. |