Vietnamsko-české a česko-vietnamské kulturní standardy v obchodních jednání

The primary focus of this bachelor thesis is to reveal cultural standards that exist in the eyes of Czechs who have had a working experience with the Vietnamese and in the eyes of Vietnamese who have had a working experience with Czechs. First the thesis starts off with a definition of culture alone cultural dimensions according to Geert Hofstede Fons Trompenaars and Edward T. Hall and lastly cultural standards according to Alexander Thomas are covered. The explanation of geographical and historical aspects which influenced the Czech culture and both geographical and historical aspects which influenced the Vietnamese culture is following. Furthermore the history of the Czech Vietnamese relations as well as the development of this relationship is described. Afterwards there is a description of the five Vietnamese cultural standards derived from the interviews conducted with the Czechs and three Czech cultural standards derived from interviews conducted with the Vietnamese. The thesis concludes with suggestions for smoother communication and interaction between people from the two different countries and cultures.