Transformation of Telco business strategy driven by over-the-top services such as WhatsApp, Skype and Netflix: The case of the Czech Republic
Název práce: | Transformation of Telco business strategy driven by over-the-top services such as WhatsApp, Skype and Netflix: The case of the Czech Republic |
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Autor(ka) práce: | Kabusheva, Sabina |
Typ práce: | Diploma thesis |
Vedoucí práce: | Tyll, Ladislav |
Oponenti práce: | Machek, Ondřej |
Jazyk práce: | English |
Abstrakt: | The following thesis aims to describe the transformation of telco operators' business strategy evoked by the growing popularity and usage of Internet services like WhatsApp, Skype and Netflix, also known as over-the-top services. The thesis provides comprehensive overview of transformations in the telecom industry that have been taking place globally, explaining the drivers that led to inception of free or cheaper Internet-based services, their business models. It then narrows down to the thorough analysis of the Czech market, capturing the implications that over-the-top services have on business strategy of the major Czech telco players. The analysis is strongly supported by industry reports, statistics and quantitative research. The primary research adds in telco customers' perspectives, usage and value perception of over-the-top services, as well as their satisfaction with respective telco services and their pricing. Derived findings identify major developments and trends in the Czech telco market; they also suggest compelling observations for related businesses. |
Klíčová slova: | Instant Messaging; VoIP; Telecom; Telco; OTT; video OTT |
Název práce: | Transformation of Telco business strategy driven by over-the-top services such as WhatsApp, Skype and Netflix: The case of the Czech Republic |
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Autor(ka) práce: | Kabusheva, Sabina |
Typ práce: | Diplomová práce |
Vedoucí práce: | Tyll, Ladislav |
Oponenti práce: | Machek, Ondřej |
Jazyk práce: | English |
Abstrakt: | The following thesis aims to describe the transformation of telco operators' business strategy evoked by the growing popularity and usage of Internet services like WhatsApp, Skype and Netflix, also known as over-the-top services. The thesis provides comprehensive overview of transformations in the telecom industry that have been taking place globally, explaining the drivers that led to inception of free or cheaper Internet-based services, their business models. It then narrows down to the thorough analysis of the Czech market, capturing the implications that over-the-top services have on business strategy of the major Czech telco players. The analysis is strongly supported by industry reports, statistics and quantitative research. The primary research adds in telco customers' perspectives, usage and value perception of over-the-top services, as well as their satisfaction with respective telco services and their pricing. Derived findings identify major developments and trends in the Czech telco market; they also suggest compelling observations for related businesses. |
Klíčová slova: | Telco; video OTT; Instant Messaging; Telecom; OTT; VoIP |
Informace o studiu
Studijní program / obor: | Ekonomika a management/International Management |
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Typ studijního programu: | Magisterský studijní program |
Přidělovaná hodnost: | Ing. |
Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
Fakulta: | Fakulta podnikohospodářská |
Katedra: | Katedra strategie |
Informace o odevzdání a obhajobě
Datum zadání práce: | 13. 12. 2015 |
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Datum podání práce: | 30. 5. 2016 |
Datum obhajoby: | 9. 6. 2016 |
Identifikátor v systému InSIS: | https://insis.vse.cz/zp/55526/podrobnosti |