Podnikatelský plán založení kavárny v Praze

The diploma thesis focuses on creating a business plan for the establishment of a Coffee House in Prague. The theoretical part discusses the importance of a business plan, to whom it serves, what are the assessment criteria taken into consideration by the bank houses and investors. Consecutively the structure of a business plan is reviewed, on which bases, the practical part is elaborated. The practical part focuses on the development of a business plan for the Coffee House, LLC, of which the main business is a professional specialty coffee preparation and production of homemade pastries and desserts. Locality selection of the cafe house was based on quantitative market research of a demand, which confirmed the suitability of the place of this business. In the financial plan assesses feasibility evaluation, return, and sustainability of the project on the basis of a realistic, optimistic and pessimistic variant.