SMEs' Choice of Entry Strategy into the South American Market
Název práce: | External and Internal Influence Factors of European SME's Choice of Entry Strategy to Brazil |
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Autor(ka) práce: | Lemke, Anna Katharina |
Typ práce: | Diploma thesis |
Vedoucí práce: | Tyll, Ladislav |
Oponenti práce: | Krause, Josef |
Jazyk práce: | English |
Abstrakt: | Brazil, as one of the BRIC countries, has been on the map of international expansion for years. A broad number of multinational companies have been present in these market for decades but also the number of SMEs expanding to Brazil has been growing constantly. This study intents to take a closer look at prominent external and internal influence factors of the choice of entry strategy to a foreign market and evaluates their relevance to the entry strategies of Medium Size Businesses from the DACH region and the Netherlands who have previously expanded to Brazil. |
Klíčová slova: | Brazil ; SME; Mode of Entry |
Název práce: | SMEs' Choice of Entry Strategy into the South American Market |
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Autor(ka) práce: | Lemke, Anna Katharina |
Typ práce: | Diplomová práce |
Vedoucí práce: | Tyll, Ladislav |
Oponenti práce: | Krause, Josef |
Jazyk práce: | English |
Abstrakt: | Brazil, as one of the BRIC countries, has been on the map of international expansion for years. A broad number of multinational companies have been present in these market for decades but also the number of SMEs expanding to Brazil has been growing constantly. This study intents to take a closer look at prominent external and internal influence factors of the choice of entry strategy to a foreign market and evaluates their relevance to the entry strategies of Medium Size Businesses from the DACH region and the Netherlands who have previously expanded to Brazil. |
Klíčová slova: | Mode of Entry; Brazil; SME |
Informace o studiu
Studijní program / obor: | Ekonomika a management/International Management |
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Typ studijního programu: | Magisterský studijní program |
Přidělovaná hodnost: | Ing. |
Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
Fakulta: | Fakulta podnikohospodářská |
Katedra: | Katedra podnikové ekonomiky |
Informace o odevzdání a obhajobě
Datum zadání práce: | 11. 5. 2014 |
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Datum podání práce: | 30. 8. 2014 |
Datum obhajoby: | 10. 9. 2014 |
Identifikátor v systému InSIS: | https://insis.vse.cz/zp/47824/podrobnosti |