Vybrané nástroje marketingové strategie firmy Stoklasa

The aim of this bachelor thesis is to describe the utilization possibilities of selected social networks as tools of marketing strategy and subsequently to assess the options of their potential use within the marketing strategy of Stoklasa textilní galanterie s. r. o. The theoretical part is dedicated to the inclusion of social networks into the context of marketing tools, the characteristics of social networks and then specific social networks with the possibilities of their use in marketing. The purpose of the empirical part is to evaluate current way and success of company's comumunication on social networks and to recommend future use of social networks.