Business plan for opening a «Dunkin' Donuts» franchise restaurant in Prague
Název práce: | Business plan for opening a «Dunkin Donuts» franchise restaurant in Prague |
---|---|
Autor(ka) práce: | Kubyshkin, Aliaksandr |
Typ práce: | Bachelor thesis |
Vedoucí práce: | Habrmanová, Blanka |
Oponenti práce: | Mareš, Jan |
Jazyk práce: | English |
Abstrakt: | The Bachelor Thesis specializes in the business planning for Dunkin Donuts company entering the franchise market of the Czech Republic.
The theoretical part covers various aspects of business. It gives a clear representation of the factors that are needed for a business to be successful. The part also reveals business planning theory, highlights business planning importance and the way of use.
In the analytical part the reader may find a detailed overview of the Czech market opportunities for launching a restaurant business, legislation specifications, location recommendations, industry and market analysis and financial plan and other relevant information. The Thesis aims to show veridical opportunities and threats of running a Dunkin Donuts franchise restaurant in Prague, evaluating its perspectives. |
Klíčová slova: | business plan; Entrepreneurship; restaurant; financial plan; Dunkin Donuts; marketing plan |
Název práce: | Business plan for opening a «Dunkin' Donuts» franchise restaurant in Prague |
---|---|
Autor(ka) práce: | Kubyshkin, Aliaksandr |
Typ práce: | Bakalářská práce |
Vedoucí práce: | Habrmanová, Blanka |
Oponenti práce: | Mareš, Jan |
Jazyk práce: | English |
Abstrakt: | The Bachelor Thesis specializes in the business planning for Dunkin Donuts company entering the franchise market of the Czech Republic.
The theoretical part covers various aspects of business. It gives a clear representation of the factors that are needed for a business to be successful. The part also reveals business planning theory, highlights business planning importance and the way of use.
In the analytical part the reader may find a detailed overview of the Czech market opportunities for launching a restaurant business, legislation specifications, location recommendations, industry and market analysis and financial plan and other relevant information. The Thesis aims to show veridical opportunities and threats of running a Dunkin Donuts franchise restaurant in Prague, evaluating its perspectives. |
Klíčová slova: | Entrepreneurship; financial plan; Dunkin Donuts; marketing plan; restaurant; business plan |
Informace o studiu
Studijní program / obor: | Ekonomika a management/Corporate Finance and Management |
---|---|
Typ studijního programu: | Bakalářský studijní program |
Přidělovaná hodnost: | Bc. |
Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
Fakulta: | Fakulta podnikohospodářská |
Katedra: | Katedra podnikání |
Informace o odevzdání a obhajobě
Datum zadání práce: | 6. 2. 2017 |
---|---|
Datum podání práce: | 15. 5. 2017 |
Datum obhajoby: | 5. 6. 2017 |
Identifikátor v systému InSIS: | https://insis.vse.cz/zp/60597/podrobnosti |