Artificial Intelligence in Digital Advertising: Overview of industry 4.0 features adopted in advertising and their impact on the value chain
Název práce: | Artificial Intelligence in Digital Advertising: Overview of industry 4.0 features adopted in advertising and their impact on the value chain |
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Autor(ka) práce: | Jablonska, Malgorzata Izabela |
Typ práce: | Diploma thesis |
Vedoucí práce: | Tyll, Ladislav |
Oponenti práce: | Machek, Ondřej |
Jazyk práce: | English |
Abstrakt: | The main purpose of this dissertation is to understand what type of Artificial Intelligence solutions have been implemented in the digital advertising and how those innovations influenced the industry’s ecosystem. In order to reach this goal a solid literature review was performed and an empirical research has been developed by interviewing a sample of representatives from different stages of the value chain. |
Klíčová slova: | Artificial Intelligence ; Digital Advertising ; AI in Digital Advertising |
Název práce: | Artificial Intelligence in Digital Advertising: Overview of industry 4.0 features adopted in advertising and their impact on the value chain |
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Autor(ka) práce: | Jablonska, Malgorzata Izabela |
Typ práce: | Diplomová práce |
Vedoucí práce: | Tyll, Ladislav |
Oponenti práce: | Machek, Ondřej |
Jazyk práce: | English |
Abstrakt: | The main purpose of this dissertation is to understand what type of Artificial Intelligence solutions have been implemented in the digital advertising and how those innovations influenced the industry’s ecosystem. In order to reach this goal a solid literature review was performed and an empirical research has been developed by interviewing a sample of representatives from different stages of the value chain. |
Klíčová slova: | digital advertising; artificial intelligence ; AI |
Informace o studiu
Studijní program / obor: | Ekonomika a management/International Management |
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Typ studijního programu: | Magisterský studijní program |
Přidělovaná hodnost: | Ing. |
Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
Fakulta: | Fakulta podnikohospodářská |
Katedra: | Katedra strategie |
Informace o odevzdání a obhajobě
Datum zadání práce: | 27. 4. 2017 |
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Datum podání práce: | 16. 5. 2018 |
Datum obhajoby: | 15. 6. 2018 |
Identifikátor v systému InSIS: | https://insis.vse.cz/zp/61967/podrobnosti |