Podnikatelský plán pro založení kavárny „Funny“

This thesis aims to introduce and establish an original concept of a café that that will be unique on the Czech market. The theoretical part of the thesis deals with detail characterization of catering services, informs about the history of similar establishments and modern café trends. It also deals with activities related to the establishment of an enterprise, defines the possibilities of choosing a legal form of business and the procedure for setting up a new business. At the same part it explains the concepts of a strategic plan, a financial plan, and the importance of competition analysis. In practical part of this thesis the café itself is presented complete with its offer, mission, detailed analysis of competitive environment, new café SWOT analysis and marketing analysis. The last part, also practical, introduces a specific implementation plan of proposed café establishment. Detail business and marketing strategy of the café is explained. Calculation of the financial demand for the reconstruction of the leased space, where the café will be run, is included complete with calculation of return on investment. Final calculations will determine whether a business plan for potential investors is a good choice.