Baleárské ostrovy jako destinace mezinárodního cestovního ruchu

This diploma thesis is focused on the Balearic Islands primarily from the point of view of an international tourist destination because they are nowadays considered to be a favourite one among tourists. The Balearic Islands as the international tourist destination are evaluated via various statistics which include numbers of tourist arrivals, overnight stays, average length of stay and expenditures. These statistics evaluate an international tourism on four main Balearic Islands too. They are called Majorca, Menorca, Ibiza and Formentera and are compared each other. Statistical data about the Balearic Islands are compared with statistical data about Spain and the Canary Islands because the Balearic Islands are as well as the Canary Islands an autonomous area of Spain. A characteristic of the Balearic Islands together with a processing and an evaluation of the statistics and with a method of the comparison the Balearic Islands and their four main islands enable to create SWOT analyses regarding a tourism on Majorca, Menorca, Ibiza, Formentera and in the autonomous area of Spain the Balearic Islands at the end of the thesis.