Business plan
Název práce: | Business plan |
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Autor(ka) práce: | Bodeneyeva, Karina |
Typ práce: | Bachelor thesis |
Vedoucí práce: | Habrmanová, Blanka |
Oponenti práce: | Mareš, Jan |
Jazyk práce: | English |
Abstrakt: | The goal of my bachelor’s thesis is to prepare a business plan for the restaurant «Tasty Life». The bachelor’s thesis consists of theoretical and practical parts.The theoretical part includes business terms, reasons to write a business plan, factors of success, and a structure of the business plan. The analytical part involves developed business plan. There are various analyses performed. SWOT analysis identifies restaurant’s strengths, weaknesses, opportunities, and threats. PESTEL analysis defines factors that can affect business. Porter’s five forces analysis evaluates the level of competition and attractiveness of running a business in the restaurant industry. Competitive analysis represents competitors and their performance. Marketing plan comprises segmentation, targeting, positioning of Czech market, and the four P’s of marketing includes as product, price, place, and promotion. Calculations concerning initial expenses, variable, fixed costs, sales forecast, and cash flow statement are made in the financial plan. |
Klíčová slova: | entrepreneurship ; business; restaurant industry; healthy food; business plan |
Název práce: | Business plan |
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Autor(ka) práce: | Bodeneyeva, Karina |
Typ práce: | Bakalářská práce |
Vedoucí práce: | Habrmanová, Blanka |
Oponenti práce: | Mareš, Jan |
Jazyk práce: | English |
Abstrakt: | The goal of my bachelor’s thesis is to prepare a business plan for the restaurant «Tasty Life». The bachelor’s thesis consists of theoretical and practical parts.The theoretical part includes business terms, reasons to write a business plan, factors of success, and a structure of the business plan. The analytical part involves developed business plan. There are various analyses performed. SWOT analysis identifies restaurant’s strengths, weaknesses, opportunities, and threats. PESTEL analysis defines factors that can affect business. Porter’s five forces analysis evaluates the level of competition and attractiveness of running a business in the restaurant industry. Competitive analysis represents competitors and their performance. Marketing plan comprises segmentation, targeting, positioning of Czech market, and the four P’s of marketing includes as product, price, place, and promotion. Calculations concerning initial expenses, variable, fixed costs, sales forecast, and cash flow statement are made in the financial plan. |
Klíčová slova: | business plan; restaurant industry; healthy food; entrepreneurship ; business |
Informace o studiu
Studijní program / obor: | Ekonomika a management/Corporate Finance and Management |
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Typ studijního programu: | Bakalářský studijní program |
Přidělovaná hodnost: | Bc. |
Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
Fakulta: | Fakulta podnikohospodářská |
Katedra: | Katedra podnikání |
Informace o odevzdání a obhajobě
Datum zadání práce: | 1. 2. 2018 |
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Datum podání práce: | 10. 5. 2019 |
Datum obhajoby: | 4. 6. 2019 |
Identifikátor v systému InSIS: | https://insis.vse.cz/zp/65092/podrobnosti |