Návrh implementace CRM systému v neziskové organizaci

This bachelor thesis is focused on implementation of CRM system in selected organization. The work itself is divided into three main parts. The first part deals with the problem of CRM, its strategy, the main elements and comparison of existing systems. On the basis of literary research, a framework is defined which is important for the fulfillment of the purposes of the work. Objectives and methods of their fulfillment are described in the methodological part, and consist of the following goals:• Explore the theoretical aspects of CRM;• Discard CRM system types (domestic / foreign);• Perform internal and external business analyzes;• Establish criteria for selecting a suitable CRM system by comparing company requirements and analysis results;• Recommend a suitable CRM for implementation in a given nonprofit organization.Using the interviews with the management of the Museum of Photography and modern video media, the in-house analysis of the environment and the company's needs is the most suitable CRM system for this organization. More detailed analyzes and their results are found in the practical part of the thesis. On the basis of the analyzes and synthesis of the scientific literature, the aims of the baccalaureate work are fulfilled.