Postoje českých uživatelů k mobilnímu nakupování

This thesis focuses on the approach of Czech population to m-commerce, mobile purchasing. The main goal of this paper is to evaluate this approach and behavior of mobile users and their will to accept m-commers as a part of their decision making proces while purchasing various goods and/or services. Results of data collections, qualitative and quantitative research prove that Czech users have not fully accepted this alternative of purchasing. Mobile phones certainly play a big role in people’s lives in general (and while making orders) and have become a means of collecting data and doing market researches. Another goal of the thesis is to evaluate whether Czech e-shops are ready to enable m-commerce in Czech Republic properly. Results in this thesis demonstrate that e-shops are trying to adjust their contents and designs to support mobile devices. However, despite these efforts and being relatively ready, users generally view the m-commerce experience as mediocre. This paper offers an objective point of view on the current state of e-commerce and e-commerce on the Czech market. The research considers users‘ opinions and attitudes, their motivations and recommendations for e-shops that might help with their adaptation to m-commerce in the Czech environment. Data used in the thesis are based on (and supported by) general data gathered from 50 e-shops on the market and also by an internal analysis of one specific Czech e-shop.