HR marketing ve společnosti ABC

The central theme of this work is HR marketing in a selected company. In the theoretical part of the thesis are explained key concepts in the field of human resources, specifically the recruitment and selection of employees. The theoretical part of this work is divided into two sections. The first one is internal HR marketing and the second is external HR marketing. For each part of personnel marketing there are described methods and techniques, which form the basis for the empirical part of the work. The practical part of the thesis includes introduction of the company and analysis of the current state of HR marketing in the selected company. The aim of the thesis is to identify strengths and weaknesses in the selected company and then propose measures to increase the effectiveness of HR marketing. In order to achieve the stated goal, the bachelor thesis uses the method of comparing theory with practice, analyzing internal documents of the company and, last but not least, comparing the outputs from the survey with the interview with management of examined company. The benefit of this work is the formulation of proposals for improvement in the field of HR marketing in a selected company and thus the performance of the company.