SEO audit v oblasti e-commerce

Diploma thesis SEO audit in e-commerce deals with one of the online marketing channels in the field of organic search. The aim of this work is to evaluate the audit and case study of the implementation of the selected technical process, which brings increased traffic and turnover in the selected e-shop. This is the company Footshop s.r.o, where I work as an SEO consultant.The thesis is divided into 4 parts. The first part of the thesis deals with the basic characteristics of search optimization, historical development, how the search algorithm works, what are the factors for optimization and evaluation of current trends in the field of e-commerce. The second part is focused on the actual methodology of audit processing, which are necessary for a comprehensive assessment of the state. The third practical part is devoted to the analysis of complex SEO audit. The fourth part of the thesis presents a case study to which the theoretical knowledge was applied, which is based on a real project and is supplemented with a detailed analysis of the achieved results. The benefit of this work will be a complete overview of today's trends, a practical evaluation of the SEO technical audit of a selected company and a demonstration of implementation in a case study by increasing traffic through optimization.