Diplomová práce / info:eu-repo/semantics/masterThesis
Osoba oponující práci:
The thesis covers 4 select areas of motivational tools used to lead online marketing teams, more specifically PPC specialists. These 4 areas are: engagement, leadership, education and benefits.The aim of the thesis is to find out what tools are being used across different teams and whether they are positively evaluated by the specialists. The thesis contains practical recommendations on which motivational tools should be used.