Vliv CSR aktivit firmy na vnímání produktu spotřebitelem

The aim of the thesis is to analyze the influence of CSR activities of the company on the perception of product quality by customers. The thesis finds out how the consumer perceives social responsibility. The work is focused on Czech consumers / customers. The theoretical part of the thesis defines the main views and areas of corporate social responsibility and consumer perception of CSR. Emphasis is placed on the relationship between social responsibility and product quality. Within the research part of the work, two experiments were performed and evaluated. A halo effect of corporate social responsibility was observed in the experiment, as participants received only a limited amount of product information. The experiments provide answers to whether CSR has an impact on Czech consumers.