Dítě jako zákazník

This following Bachelor's Thesis is concerning a child as a customer, or more specificallychildren as a specific purchasing power group. In the theoretical part, it is defined the behaviorof customers, outline the attributes of children demeanor and how to affect it towards a certaingoal. Furthermore, the theory of decision-making and the definition of the child as a consumerare elaborated here. In the second part, the practical part, a questionnaire will take place. Inorder to use the questionnaire it will be needed to apply knowledge gained from the theoreticalpart. Due to the data obtained from questionnaire it will then has enough information neededto find out more about the process of purchasing as a child. The enumeration process willprovide here with enough data to conclude on how a child behaves when purchasing from anvending machine. Using it, in the end will be defined a way to point a child customer towardsa purchase of certain items.