Decision-making process on the implementation of data analytics solutions in the small and medium-size business
Název práce: | Decision-making process on the implementation of data analytics solutions in the small and medium-sized business |
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Autor(ka) práce: | Bahlai, Volha |
Typ práce: | Diploma thesis |
Vedoucí práce: | Potančok, Martin |
Oponenti práce: | Karkošková, Soňa |
Jazyk práce: | English |
Abstrakt: | The opportunities and benefits that Data analytics provides increase the interest in its implementation by small and medium-sized businesses. The use of different solutions allows improving companies’ performance and is a strong competitive advantage. However, the problems and challenges the SMBs face with data analytics implementation significantly decrease the number of successfully completed projects. In the research, the aim is to design a decision-making model for data analytics implementation and development for SMBs. Based on theoretical and practical findings for the particular companies, the model provides guidance on making decisions on the project initiation stage and reduce the likelihood of the project failure. |
Klíčová slova: | Small and medium-sized business; Data analytics solutions; Implementation process; Decision-making model; Decision-making process; Data analytics |
Název práce: | Decision-making process on the implementation of data analytics solutions in the small and medium-size business |
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Autor(ka) práce: | Bahlai, Volha |
Typ práce: | Diplomová práce |
Vedoucí práce: | Potančok, Martin |
Oponenti práce: | Karkošková, Soňa |
Jazyk práce: | English |
Abstrakt: | The opportunities and benefits that Data analytics provides increase the interest in its implementation by small and medium-sized businesses. The use of different solutions allows improving companies’ performance and is a strong competitive advantage. However, the problems and challenges the SMBs face with data analytics implementation significantly decrease the number of successfully completed projects. In the research, the aim is to design a decision-making model for data analytics implementation and development for SMBs. Based on theoretical and practical findings for the particular companies, the model provides guidance on making decisions on the project initiation stage and reduce the likelihood of the project failure. |
Klíčová slova: | Data analytics solutions; Small and medium-sized business; Decision-making process; Data analytics; Implementation process; Decision-making model |
Informace o studiu
Studijní program / obor: | Aplikovaná informatika/Information Systems Management |
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Typ studijního programu: | Magisterský studijní program |
Přidělovaná hodnost: | Ing. |
Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
Fakulta: | Fakulta informatiky a statistiky |
Katedra: | Katedra informačních technologií |
Informace o odevzdání a obhajobě
Datum zadání práce: | 26. 8. 2020 |
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Datum podání práce: | 2. 5. 2021 |
Datum obhajoby: | 11. 6. 2021 |
Identifikátor v systému InSIS: | https://insis.vse.cz/zp/73849/podrobnosti |