Nákupní návyky spotřebitelů v Ázerbájdžánu kvůli Covid-19

The Master’s thesis is conducted with the aim to analyse how consumer shopping habits have changed as a result of the situation in connection with the Covid-19 pandemic, particularly in the Supermarket and Fashion retails industries. The goal of the study is to reveal in favour of which products the shopping preferences have changed and whether they have changed at all, and how consumers perceive online shopping methods. In order to conduct research, primary data was collected. Two research methods were used in order to conduct the study, quantitative and qualitative methods. The literature review covers the situation of the retail industry in the world, focusing on consumer behaviour and online shopping method. The data analysis part is focused on analysing the shopping preferences of consumers in Azerbaijan and revealing how the pandemic affected their shopping behaviour and perception. The results of the study show that in major aspects, the pandemic affected consumer shopping behaviour in Azerbaijan. Consumers became to pay less money to products/services that are not included in the category of products/services of basic necessity.