Zásady pro zpracování metody SMART a její využití v managementu

The aim of this bachelor thesis is to verify the applicability of the SMART method and its modifications in various types of organizations, to introduce the main principles of the SMART method with an emphasis on its effectiveness at achieving goals in various uses, and to study its use in practice. Information for qualitative ethnographic research was obtained through semi-structured interviews with a sample of 11 entrepreneurs in the Liberec region, during which predetermined research questions were answered. The research found that, when setting goals, the interviewed entrepreneurs concur in relying on their own intuition and common sense. They sometimes used only the foundations of the SMART method for goal setting. Furthermore, their most common shortcomings when setting goals were identified, and the discussion section concludes with recommendations for entrepreneurs on what to pay more attention to when setting goals.