Finanční dopady vládních opatření v reakci na pandemii covid-19 na fitness průmysl v ČR v letech 2020 až 2021

The bachelor's thesis deals with the fitness industry sector in the Czech Republic. In this work I point out the impacts against epidemiological measures on fitness centers and how society, here specifically the owners of the fitness center, perceive them and how they deal with them. In the theoretical part of the work we focus mainly on the description of the term Fitness and how the fitness industry in the Czech Republic is perceived and expanded. I also describe the situation of the pandemic in the Czech Republic and how much it affected the functioning of the fitness center. In the practical part, I use a questionnaire to try to find out how fitness centers manage the pandemic and the resulting general closure of establishments. The finding of work is the loss of income of fitness centers, largely in the range of 300 thousand. up to 5 mil., low compensation, which in 86% of cases do not cover even 50% of costs and also lower attendance after reopening due to hygienic measures and population loosening. All this drove 70% of the interviewed fitness centers into an existential crisis.