Strategie expanze vybrané firmy

The topic of this diploma thesis is "Expansion strategy of a selected company". It deals with a company that plans to expand to foreign markets, which is Slovakia. The goal is to prepare an expansion strategy that the company could apply in the near future. For this matter, analyzes of the internal and external environment of the company were made together with evaluation of competition, macroeconomic and microeconomic effects which are examined throught selected analyzes. The thesis is divided into two main parts. The first part describes business environment and legal entities in the Czech Republic, including the description of small and medium-sized companies and the so-called family companies. The next part deals with the effects of globalization, which is in other words "shrinking of the world" and the effects of this phenomenon on the functioning of companies. Current expansion models that may be considered for the entry of a selected company into a foreign market are also discussed. The second part is a case study of a selected company. In this part, the internal and external environment of the company are evaluated. In this case, informations from publicly available sources were used in connection with internal information provided by the company's senior employees to obtain all relevant resources so a deep assessment could be made. Then, a survey of the business environment in Slovakia and evaluation of possible side effects were examined. Moreover an analysis of the competition that currently runs their business in the area, is carried out.