Využití sociálních sítí pro vybudování brandu

The bachelor thesis is devoted to the possibilities of using social networks to build a brand based on the Czech company PupSocks. The work describes the ways of establishing a brand through social media, their subsequent use for the purpose of doing business, the possibilities of development in this market, the techniques of promotion and maintaining competitiveness. The aim of the bachelor thesis is to identify real effective techniques of building and subsequent promotion of the brand through the media environment. The theoretical part of the bachelor thesis focuses on the characteristics of social networks, including the advantages and disadvantages associated with their use. At the same time, it is also devoted to marketing on the internet and the possibilities of promotion on social media. The practical part is devoted to the analysis of the process of building, development and propagation of the PupSocks brand on the Czech internet market based on research of the company's internal data.