Analýza náborových kanálů využívaných v České republice

The diploma thesis analysis recruitment channels used in the Czech Republic. The aim is to analyze the channels that companies use when recruiting new employees and which are also the most used by the candidates themselves. The researched channels used to recruit new employees are mainly the career pages of companies, social networks, referral programs or cooperation with universities. The individual channels will be mapped and evaluated using professional Internet articles and available literature on the given topics. The theoretical part describes the process of selecting and recruiting employees and other concepts such as personnel work, personnel activities, or employer branding. The practical part of the work is divided into two parts. The first part analyzes the individual recruitment channels in the selected company XY. In the second part, the analysis of recruitment channels from the perspective of applicants is performed using a questionnaire survey. The analysis showed that the market in the Czech Republic is still dominated by traditional recruitment methods, i.e., job portals and referral programs. Although job portals are the most used and the most represented in terms of the number of candidates, the company achieves the greatest efficiency in recruiting thanks to referral programs.