Generace Y a její zapojení do rodinných firem

The diploma thesis deals with the issue of family businesses and the involvement of the Generation Y. The work is divided into three main parts. The first part focuses on defining the theory of family business and specifics for Generation Y. How is it motivated, what are its characters and how it contributes to family businesses? The work examines individual trends in family businesses associated with the involvement of Generation Y. The second part of the thesis focuses on the methodology that was used for this work, its description, and the reasons why it was used. The last part, the practical part, then analyses the qualitative research in a family business, which is family-run, and members of the family’s three generations are involved. For the needs of this work, a total of six key family members were interviewed, who have a major influence on the management of the company, two of whom are representatives of Generation Y. They were asked specific questions that help to examine the issue and understand, confirm, or refute the theoretical assumptions listed in the first part of this work.