Vliv makroekonomických faktorů na ziskovost velkých a středních českých firem

The bachelor thesis deals with the relationship between selected macroeconomic variables and the net profit of Czech medium and large enterprises in the years 2011-2020. The aim is to determine which specific macroeconomic factors affect the net profit of firms, by determining the correlation between these variables. The first part of the thesis anchors the topic theoretically, explains the basic concepts and analyzes studies that have already dealt with a similar topic. The practical part interprets the results of the calculation of correlation coefficients and defines macroeconomic indicators on which management should focus. A linear relationship with net profit was confirmed for GDP, unemployment, average nominal wages and the trade balance. The recommended practical uses based on these findings are to rid the profit of macroeconomic influences for better company performance comparison and more accurate future profit prediction using macroeconomic prediction.