Strategická analýza společnosti JEMČA a.s

By applying particular strategic analyses and evaluating the identified strengths and weaknesses, opportunities and threats of the company JEMČA a.s., the bachelor’s thesis aims to suggest specific recommendations to improve the position and competitiveness of once a leading player in the relevant market. The thesis is divided into two parts, namely theoretical and practical. The theoretical part contains a brief introduction to the topic of strategy, the theoretical framework for the analysis of the external environment (PEST analysis, life cycle and industry structure, strategic group map, Porter’s five forces) and internal environment (avaible resources, VRIO analysis, financial analysis) of the company, and their synthesis (SWOT analysis). By using publicly avaible information sources, the practical part introduces the evaluated company, subsequently the analyses mentioned above are applied. The concluding part of the thesis contains recommendations corresponding to its objective.