Business model validation: Practical assessment of an early-stage digital business model
| Název práce: | Business model validation: Practical assessment of an early-stage digital business model |
|---|---|
| Autor(ka) práce: | Lütt, Magnus |
| Typ práce: | Diploma thesis |
| Vedoucí práce: | Lukeš, Martin |
| Oponenti práce: | Pakzad, Hassieb |
| Jazyk práce: | English |
| Abstrakt: | The thesis analyzes the validation of early-stage digital business models. In the first part, frameworks for business model development and their approach to validation are outlined. In the second part, the validation of a business model is carried out and examined in practice. Frameworks are applied, and attempts are examined to achieve validation through various measures. An MVP and its development are described, along with the measurement of user behavior and collection of customer feedback. Ultimately, the results are evaluated, and practical guidance for digital entrepreneurs is derived. |
| Klíčová slova: | Business model development; Busines model validation; Digital entrepreneurship; MVP |
| Název práce: | Business model validation: Practical assessment of an early-stage digital business model |
|---|---|
| Autor(ka) práce: | Lütt, Magnus |
| Typ práce: | Diplomová práce |
| Vedoucí práce: | Lukeš, Martin |
| Oponenti práce: | Pakzad, Hassieb |
| Jazyk práce: | English |
| Abstrakt: | The thesis analyzes the validation of early-stage digital business models. In the first part, frameworks for business model development and their approach to validation are outlined. In the second part, the validation of a business model is carried out and examined in practice. Frameworks are applied, and attempts are examined to achieve validation through various measures. An MVP and its development are described, along with the measurement of user behavior and collection of customer feedback. Ultimately, the results are evaluated, and practi-cal guidance for digital entrepreneurs is derived. |
| Klíčová slova: | Digital entrepreneurship; MVP; Business model development; Busines model validation |
Informace o studiu
| Studijní program / obor: | International Management |
|---|---|
| Typ studijního programu: | Magisterský studijní program |
| Přidělovaná hodnost: | Ing. |
| Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
| Fakulta: | Fakulta podnikohospodářská |
| Katedra: | Katedra podnikání |
Informace o odevzdání a obhajobě
| Datum zadání práce: | 13. 12. 2021 |
|---|---|
| Datum podání práce: | 11. 5. 2022 |
| Datum obhajoby: | 20. 6. 2022 |
| Identifikátor v systému InSIS: | https://insis.vse.cz/zp/79067/podrobnosti |