Market Entry Strategy for Huawei into the Central European Market

Název práce: Market Entry Strategy for Huawei into the Central European Market
Autor(ka) práce: Shao, Mengze
Typ práce: Diploma thesis
Vedoucí práce: Halík, Jaroslav
Oponenti práce: Postler, Milan
Jazyk práce: English
Abstrakt:
The main objective of the thesis is to provide insights of entering the central European market for Chinese companies especially technology related. The globalization process of Huawei, a leading telecommunications equipment maker in China, is examined and discussed in this case study. Our research intends to investigate the unique characteristics of Huawei entry mode to Central Europe market through a various analysis methods and evaluation tool. Several foreign market entry modes were addressed in this paper. The case study discusses and illustrates why and how to take into account. The first chapter is the lay the foundation of theories that applied throughout the thesis, then the second chapter will be illustrating the Huawei’s company introduction and general portfolio. Then comes the essential part of analysis of the CE market, and analysis of the Huawei Entry mode to CE market. What is more, there will be insightful information extracted from the challenges occurred during the entry to CE market, and provide Chinese companies with valuable advise for choosing the appropriate mode.
Klíčová slova: Globalization; Market entry mode; Chinese companies
Název práce: Market Entry Strategy for Huawei into the Central European Market
Autor(ka) práce: Shao, Mengze
Typ práce: Diplomová práce
Vedoucí práce: Halík, Jaroslav
Oponenti práce: Postler, Milan
Jazyk práce: English
Abstrakt:
The main objective of the thesis is to provide insights of entering the central European market for Chinese companies especially technology related. The globalization process of Huawei, a leading telecommunications equipment maker in China, is examined and discussed in this case study. Our research intends to investigate the unique characteristics of Huawei entry mode to Central Europe market through a various analysis methods and evaluation tool. Several foreign market entry modes were addressed in this paper. The case study discusses and illustrates why and how to take into account. The first chapter is the lay the foundation of theories that applied throughout the thesis, then the second chapter will be illustrating the Huawei’s company introduction and general portfolio. Then comes the essential part of analysis of the CE market, and analysis of the Huawei Entry mode to CE market. What is more, there will be insightful information extracted from the challenges occurred during the entry to CE market, and provide Chinese companies with valuable advise for choosing the appropriate mode.
Klíčová slova: Globalization; Market entry mode; Chinese companies

Informace o studiu

Studijní program / obor: International Business - Central European Business Realities
Typ studijního programu: Magisterský studijní program
Přidělovaná hodnost: Ing.
Instituce přidělující hodnost: Vysoká škola ekonomická v Praze
Fakulta: Fakulta mezinárodních vztahů
Katedra: Katedra mezinárodního podnikání

Informace o odevzdání a obhajobě

Datum zadání práce: 24. 5. 2021
Datum podání práce: 24. 6. 2022
Datum obhajoby: 14. 9. 2022
Identifikátor v systému InSIS: https://insis.vse.cz/zp/77013/podrobnosti

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