Strategie rozvoje trhu hudebních streamovacích mediálních společností v Číně

The main objective of this thesis is to formulate a market development strategy for the future growth of companies that already exist in the Chinese music streaming industry. The strategy formulated will be entirely based on the current market situation in China and user feedback. The following work will be divided into four chapters. The first two chapters mainly introduce and analyze the current situation of the Chinese market from the macro and micro levels. The third chapter mainly presents and analyzes the data of user opinions collected through the primary research - questionnaire, so as to further understand the current situation of the Chinese music streaming media market from the perspective of users. The fourth chapter is based on the elaboration and results of the first three chapters, giving suggestions for the formulation of the market's future development strategy, and finally drawing conclusions about the development strategy.