Srovnání šíření dezinformací mezi generacemi X a Z se zaměřením na sociální marketing

The thesis deals with the issue of misinformation and examines its spread within Generation X and Generation Z with a focus on social marketing. The main objective is to provide an overview of the topic of misinformation in social marketing, to highlight the susceptibility of each generation to trust in misinformation or to its spread and to suggest measures to prevent this threat. The thesis is divided into two main parts. The first part is a literature search and summarizes the existing knowledge on disinformation theory, social marketing and the behaviour of different generations on social networks. The second part of the thesis is an interpretation of the results of the research, which was conducted in the form of a questionnaire survey and provides information about the perception of misinformation by representatives of different generations and real information literacy.