Komparace motivačních faktorů na pracovišti mezi generací Y a Z

This bachelor's thesis focuses on the comparison of motivational factors in the workplace between generations Y and Z. Generations Y and Z represent a significant part of the current and at the same time future labor market. The aim of this thesis is to identify and then analyze and compare the differences in motivation at the workplace between these generations. Each generation has its own specific characteristics, preferences and expectations from its employer. The first part of the thesis is focused on the theoretical definition of the concepts related to motivation, work motivation and motivation in personnel management. Furthermore, the theoretical part examines the concepts of generation and approximates the specific features of individual generations in the workplace as well as their representation on the labor market in the Czech Republic. The second part of the bachelor's thesis is devoted to quantitative research, which is carried out on the basis of a questionnaire survey among generations Y and Z. The results of this research can be beneficial to employers who are interested in adjusting their motivational strategies to meet the needs of each generation. With a specific approach to each generations, organizations can contribute to increasing the performance and competitiveness of their company.