Principy UX/UI designu a jejich použití na webovém fotografickém portfoliu

Nowadays it is increasingly more common to encounter websites that do not meet the needs of their users, or rather the requirements and expectations. As this thesis shows, a proper website is not just what one sees, but more importantly it is the work that precedes any kind of graphic design or coding. This thesis explains the process of building a website from the very beginning, the principles of UX/UI design, and last but not least, demonstrates how these principles are applied, using a real prototype of a website primarily focused on selling photo-images, and secondarily serving as a showcase of photography services, i.e. a portfolio. The thesis focuses primarily on the user-friendliness of the proposed product and considers the importance of involving independent people in the process to ensure the best possible outcome that is functional, intuitive and simple to use. The scope also includes two phases of user research, which focus on gathering relevant information regarding potential visitors to the website, followed by testing out scenarios on a web prototype built on the research data to verify the functionality and successful completion of the website.