Komunikace operních souborů s diváky v národních divadlech v ČR (Praha, Brno, Ostrava)

The bachelor thesis is devoted to communication with the audience of opera ensembles in Prague, Brno and Ostrava. The theoretical part contains a brief description of the dramaturgy of opera ensembles and defines the concept of theatre marketing. Furthermore, the theoretical part concludes with the possibilities of communication of opera houses with their audiences. The practical part uses a combination of qualitative and quantitative research to examine the communication and work with the audiences of the three opera ensembles in comparison with data from the audiences of these ensembles, whose views were recorded through a questionnaire survey. The practical section concludes with a comparison of the qualitative and quantitative research. The conclusion is devoted to answering the research questions, which are complemented by some recommendations for opera venues to improve communication with their audiences.